Couture graphique

As mentioned in my previous post, Charlotte from Cceysens Graphic Concept design and I visited the expo “Couture Graphique” in the “Monti museum of the Image” in Breda (The Netherlands). It’s the first expo ever about combining graphic design and fashion. Two aspects who influence each other and which you can’t ignore. The expo presents the link between the communicative and decorative aspects from clothing and accessories as a means of communication.

No better combination than a graphic designer (a.k.a. good friend) and a fashion blogger to visit this expo and learn each other’s views.

Couture graphique Cashmere and Ivory

Nowadays you often hear people say: “You pay for the brand, not necessarily for the quality. You can find the same shirt somewhere else much cheaper.”.
But that’s the whole point, you can’t. You do not only pay for clothing, but for the entire brand image and the total visual style.

The fashion houses intensively move the focus from the clothing to a total look. A look in which a clear, overall visual style emphasizes the image and signature of the designer.

Clothing has become an important way to express yourself.  It represents the person who is wearing it and what he or she wishes to project and communicate.

Couture graphique Cashmere and Ivory

Room 1: from label to total look

Designers represented: A.F. Vandevorst, Raf Simons, Dries van Noten, Paul Smith, Viktor & Rolf, Burberry, Louis Vuitton and Chanel. I only have a few pictures of my favourites in each room.

Couture graphique Cashmere and Ivory

100 bags from the “Paul Smith Project 10: bag” label in spring 2009. A reaction to a world full of mass production. 1 bag shape, 100 different art designs and a limited number of 10 bags per design.

Couture graphique Cashmere and Ivory

Paul Smith

Viktor & Rolf: Shirt Symphony S/S 2011. In collaboration with illustrator Piet Paris for the matching pattern of the décor. In real life, this piece is even more amazing, the textures, the fabrics, the design, … wonderful!

Couture graphique Cashmere and Ivory

Viktor & Rolf

Couture graphique Cashmere and Ivory

Viktor & Rolf detail

Coco Chanel was the first designer who established a clear visual style (brand image).
Classic Chanel jacket, blue tweed and wool mélange (since 1950). The original 2.55 Chanel bag (since 1955)

Couture graphique Cashmere and Ivory

Chanel

Room 2: fashion, graphic arts and printing

Designers represented: Bas Kosters, Paul Boudens, Freudenthal/Verhagen, Mevis & Van Deursen, Peter de Potter, Tom Tosseyn, Alan Aboud and Gijs Frieling.

Alan Aboud, art director, worked with Paul Smith for 23 years, something unique in the fashion world. He refined and defined the Paul Smith signature logo and the characteristic Paul Smith multistripe as we know it know.

Couture graphique Cashmere and Ivory

Alan Aboud for Paul Smith

Room 2: The T-shirt as pamphlet

Since the 60’, t-shirts became more than underwear. (T-shirts were originally used as underwear) They became a symbol of the protest generation. In the 70’, Vivienne Westwood and Malcolm McLaren (77’) brought the t-shirt into the fashion world.

Thank you! I can’t imagine not having printed t-shirts in my wardrobe.

Couture graphique Cashmere and Ivory

Couture graphique Cashmere and Ivory

Couture graphique Cashmere and Ivory

Room 2: Fashion as graphic design

Designers represented: Walter van Beirendonck, Bernhard Willhelm, Bas kosters and Henrik Vibskov.

Everything can appear in Bernhard Willhelm’s designs. Never boring but still structured.

Couture graphique Cashmere and Ivory

Bernhard Willhelm

Couture graphique Cashmere and Ivory

Walter van Beirendonck and Bernhard Willhelm

The designs of Danish designer Henrik Vibskov. Wearable with an extravagant story.

Couture graphique Cashmere and Ivory

Henrik Vibskov

Room3: Fashion, technology and the future

Designers represented: Pauline van Dongen, Simon Thorogood, Issey Miyake, Atelier van Lieshout and Marijke de Bie.

I could stare at these shoes for hours! From every point of view, they are beautiful! Pauline van Dongen does miracles by studying the effect the chosen material has on the body and always creates innovative structures that follow the lines of the body. For example her ‘Kinethic Landscapes S/S 2012’, where she used laser cut silk.

Couture graphique Cashmere and Ivory

Pauline van Dongen

Couture graphique Cashmere and Ivory

Pauline van Dongen ‘Kinethic Landscapes S/S 2012’

Couture graphique Cashmere and Ivory

And many more … ;) Higly recommended to visit when you’re interested in fashion and/or graphic design.

Pictures © Charlotte CCeyssens Graphic Concept design

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